Case Study

Helping Synthesized build the leadership team for global growth

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About Synthesized

Following its $20 million Series A, we've helped Synthesized strengthen leadership across technology, operations and go-to-market as the AI business scales internationally.

About Synthesized

Synthesized is an AI enterprise software company helping organisations accelerate software delivery and improve data operations through advanced synthetic data technology. Following a successful $20 million Series A funding round, the business entered a critical stage of growth, with ambitions to rapidly scale internationally across EMEA, the US, and APAC.

The Challenge

After significant investment, Synthesized aimed to evolve from a founder-led business into a scalable global organisation for long-term growth. Despite strong market momentum, its existing structure was unsustainable for further expansion. The challenge involved developing strategic leadership across various business areas, requiring experienced hires to introduce operational maturity and support international growth in partnerships, revenue, technology, and operations. These critical roles needed individuals who could excel in a fast-paced AI environment while aligning with the company's vision and culture.

Our Solution

Working closely with Synthesized leadership, a strategic hiring roadmap was developed to identify the key functions required to support the company’s next stage of growth. The focus was placed on strengthening leadership across GTM, Operations, and Technology, ensuring each hire would contribute directly to scaling the business globally.

A targeted search approach was implemented to identify high-impact candidates with experience operating in high-growth SaaS and enterprise technology environments.

By combining market mapping, executive search methodologies, and close stakeholder collaboration, the process ensured alignment on both technical capability and cultural fit throughout.

This resulted in several key strategic placements across the organisation, including a Head of People, Chief of Staff, Head of GTM Partnerships EMEA, Head of Technology, and Chief Revenue Officer. Each hire was carefully selected to bring specialist expertise, leadership capability, and the operational structure required to support rapid international growth.

The Results

The strategic hires made across the business have played a key role in accelerating Synthesized’s growth trajectory and strengthening its global commercial capability.

Key placements included:

  • Head of People

  • Chief of Staff

  • Head of GTM Partnerships EMEA

  • Head of Technology

As a result, Synthesized is now forecasted to grow from seven-figure revenue into eight-figure revenue within the next year, positioning the company for its next phase of enterprise growth.

Highlights

  • Supported expansion across EMEA, US, and APAC

  • Strategic leadership hires across GTM, Ops, and Technology

  • Built scalable infrastructure following $20m Series A funding

  • Reduced reliance on a founder-led operating model

  • Contributed to growth from 7-figure to forecasted 8-figure revenue

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